Portfolio: Holland Trade and Culture Website

CLIENT  //  Kingdom of Netherlands Embassy img - external link

DEVELOPER  //  Mobomo

SOLUTION  //  Holland Trade & Culture website img - external link

MY WORK  //

Our Work: Kingdom of Netherlands - Ideation / Strategy / Discovery / UX Design / Visual Design / User Stories / Code / Test / Launch

HIGHLIGHTS  //

  • Developed a responsive website with break points for desktop, tablet, and mobile
  • Created unique graphics & iconography
  • Site displays popular news and social media posts based on analytics trends

PROCESS  //

I utilized a form of Agile called Rapid Application Development (RAD) because it emphasizes working software and user feedback over planning and documentation.

process - rapid application development

THE PROJECT  //

I engaged with The Kingdom of the Netherland’s embassy staff to create a new website, Netherlands in the USA,  that would strengthen their relationship with the United States as well as foster cultural exchange, business opportunities, and promote Holland’s leading role in the scientific and technology fields.

To accurately capture Holland’s natural beauty, rich diversity, and their enthusiastic personalities, we developed a visually stunning color palette – including their trademark orange – that was splashed across every page throughout the site.

portfolio - NL in US color palette

From here, we custom-made graphics and illustrations to highlight the content and increase engagement with their key audiences. Over 50 infographics were created by Mobomo designers, with each infographic designed to depict Holland’s historical and cultural landmarks, prominent architecture, and thriving urban landscapes.

portfolio - NL in US 7b

The design team worked closely with the Kingdom of Netherland’s team every step of the way to achieve a true online masterpiece that the entire kingdom can appreciate.

portfolio - NL in US desktop2portfolio - NL in US mobile2portfolio - NL in US tablet2

 

LET’S DISRUPT THE FUTURE  //

Contact me if you want to break some rules and change the world. Or join the disruption using the Follow button in the bottom right corner of this page.

Published by Joe Smiley

Joe Smiley is a respected design leader who has developed innovative experiences for over 20 years for many Fortune 500 companies – including Activision Blizzard, E*TRADE, PwC, Marriott, AOL, Disney, FedEx, and others – as well as numerous government agencies and nonprofits. He is currently Design Director at Blizzard Entertainment, where he leads the development of world class experiences for gamers. Additionally, he is a successful entrepreneur who co-founded and ran multiple tech startups. He is also a speaker and published author, and he recently served as a judge for the MIT $100k challenge. He holds an MBA from the University of Virginia Darden Graduate School of Business, and a B.A. in Design from Virginia Tech. You can follow his ideas for utilizing design for disruptive innovation here at DSRUPTR.com.

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